Shine LA - Cedar Sinai x LA Parks & Rec
In partnership with Cedar Sinai Research Center for Health Equity, this DesignMatters project challenged ArtCenter Advertising students to enrich a multi-level health initiative with a colorful and engaging campaign to engage children and families in physical activities and create healthy, active and engaged communities for all Angelenos. The student-design campaign concept will be further developed with Cedar Sinai and other project stakeholders, including the Los Angeles Department of Recreation and Parks, Discovery Science Cube Los Angeles and Garmin International, to be a part of a pilot roll out of the health initiative this Fall 2019.
Art Directors: Julia Nannas, Chelsea Lee, Serda Ursan, Stephanie Cho
Copy Writing: Stephanie Cho, Nathan Bolton
Illustrator: Jordan Riggins
Video Editing: Stephanie Cho, Sophia De Lara, Chelsea Lee
Voiceover: Tammy Infusino
Student Work 2019
Wild Postings
Posters
Brand Extensions
With all the posters and videos in mind, we needed to think of ways to engage the community even further. Thus we have a variety of extensions that will engage everyone across the ages. The communities can engage in city wide block parties or dance while waiting for the bus and more.
